Where is marketing headed in the world of tomorrow? How do the new media and the internet affect the marketing world? How are we marketing products today and what marketing tactics will be employed tomorrow with the development of new technologies? Will future political campaigns change? Do new methods of marketing create new moral dilemmas?

Moderator:

Ms. Sophie Blum, Israel

General Manager and Israel House of Innovation founder, Procter and Gamble

Participants:

Professor Dan Ariely, USA

James B. Duke Professor of Psychology and Behavioral Economics, Duke University; Author of Predictably Irrational and The Upside of Irrationality

Dr. Stanley Greenberg, USA

CEO, Greenberg Quinlan Rosner; Polling Advisor to The Israel Project and an array of political leaders; Author of Dispatches from the War Room: In the Trenches with Five Extraordinary Leaders (2009)

Mr. Simon Harrop, UK

CEO, BRAND sense agency

Mr. Maurice Levy, France

Chairman and CEO, Publicis Groupe

Sir Martin Sorrell, UK

CEO, WPP; Recipient of Alumni Achievement Award, Harvard Business School; Member, Executive Committee, International Business Council, World Economic Forum